Many industries have overused terms, in automotive, “driver’s car” is one that comes to mind. How on earth can a diesel powered econobox be described as a “driver’s car”? Technically it is correct, the car does belong to a driver, so it is that driver’s car. But does it inspire you to get in it and simply drive for the joy and pleasure that it brings? I seriously doubt it. One of the real “driver’s car” models that got my heart racing was the Honda S2000. Now here is a lightweight, rear drive, manual gearbox car with steering that can only be described as telepathic. Get in, point the nose anywhere and simply drive for the sheer fun and pleasure of the act. Rev the 2.0 litre V-TEC engine to a dizzy 9000rpm and hear it wail like a sports bike.
In the consumer products market “new and improved” is another one. Is it new, or is it improved? Fake hype is generated around something like shampoo that must have 50 competitors on the same shelf.
In the information technology world, “innovation” has become one of those overused terms. No dear reseller, you do not “innovate” when you take the same product that loads of people make, and simply sell it in a new (and probably more expensive) way. True innovation is the act of breaking the mold, thinking without a box, not just outside one. Truly disruptive technologies are scarce locally. Like hen’s teeth some might say. In South Africa we need to start moving beyond the “buy tech, add a markup and sell, repeat” model. We have to learn to distinguish between what is a new spin on an old idea, what is disruptive and what is truly new and exciting.
I am looking forward to see how individuals and businesses use my cloud platform to deliver true innovation with a real South African flavour.